The first market to launch is the Netherlands (see image below); the second market is the U.S.A.; the third market is the U.K.;
The first product to launch in each of these markets is mUHBA: Mobile Voice and Mobile Broadband
The second product to launch is wUHBA: Wireless service at 10-100 Mbps per user in rolled-out markets, eventually nationwide (85% coverage);
The third product to launch is fUHBA: Fiber-To-The-Home or Office at 10 Gbps speeds in rolled-out markets, evenutually nationwide;